Like many others, I didn't know the first thing about Etsy when I started, less so about sales, merchandising or product photography. I was also a novice at design, a self taught user of Adobe Illustrator. I wasn't even sure what my product would be.
Maybe you're in the same boat. Maybe you've made up a name, put up an item or 2 for sale. Now you find yourself constantly checking back to see if you've gotten a sale. Been there! But there is so much you can do while waiting!
I think when I came to Etsy I thought my customers would be family, friends, friends of friends, people who read random blogs. Hey now, you can do better than that! Would you believe me if I said I hadn't made a single Etsy sale to a family member or friend?
Do this. Search "kraft brown tag" on google images. Then "custom brown tag". Then "brown wedding tag". You'll find a few items from my shop each time, completely different items. I love how this article made me think about how whatever makes you unique helps you get found.