Warning! Sit down before you read this:
That's right, we're giving away letterpress stationery!
who was kind enough to offer this fantastic set of cards:
Seeing as I'm obsessed with letterpress, I couldn't resist asking Sarah a billion questions, and I hung on every answer:
Q: Tell us a little about yourself.
A: Hi there! I’m Sarah – printer, planner, organizer, and lover of books, ice cream, soft paper and fragrant spices. I was born and raised in Pittsburgh, PA, moved to San Francisco for 7 years, and missed the 'burgh so much that I ended up moving back. I went to theatre school and worked as a stage manager for five years, but as much as I loved the work, I didn't love the hours, so I left the theatre to look for a new, less all-consuming love. I got into letterpress after moving back to Pittsburgh 3 years ago, and in June 2010, Cardamom Press was born. When I'm not working, I'm almost always reading, eating ice cream, spending time with my family, or hanging out with the dinosaurs at the museum.
Q: Where did you learn your craft?
A: I actually knew nothing about letterpress until about a year and a half ago. Every year, Lisa at Sapling Press does a Valentine's Day studio tour where she shows people around her studio, and then everyone gets to try out the press and print a few valentines of their own to take home. I had taken a lot of printmaking classes throughout high school, but I had never even seen a letterpress before, so I thought it'd be fun to go to the tour and check it out; little did I know that it was going to change my life. By the time I finished printing those four valentines, I was in love. I went home and showed them to everyone I knew, and I couldn't stop thinking about going back and learning more. So, I contacted Lisa to see if she would be willing to teach me, in exchange for helping her out around the studio. That was February 2010, and in the last year and a half, Lisa has taught me more than I ever imagined possible - I've still got tons more to learn, but everything I know about letterpress I owe to her. She's a fabulous teacher!
Q: What do you love about doing letterpress?
A: The thing that I really love is the craft and skill involved in letterpress work. I've always loved doing creative work, but I'm definitely a craftsman, not an artist - I'm much happier when there's a skill I can learn and work on and spend time perfecting. I love that with letterpress, I can take a design done by one of the amazing artists I work with, and then use my craft to turn that design into a beautiful print.
Q: What do you find most challenging about letterpress?
A: This might sound strange, but I think the most challenging thing about letterpress is that every project presents a whole new challenge. One of my card designs might require a very tight registration - that's how well the two colors of ink line up with each other, since they're each printed separately - while I might want the next design to be printed in a very specific color that's tricky to mix. That's one of the things I love about letterpress - every design is a new challenge, and I feel like with every piece I print, I learn something new about the craft.
Q: What do you think makes your work unique?
A: I hope that what makes my work the most unique is the artists I choose to work with - I'm always keeping my eyes open for artists and designers who have a unique style, something that's different from a lot of the letterpress work that already exists, but that will translate well into a letterpress print.
Q: Which artist's work do you most enjoy working with?
A: I really love all of the artists that I've worked with, but I have to say that Erin Auses' Cityhopper architecture drawings hold a special place in my heart. Erin is one of my closest friends, and without her gorgeous drawings, I might never have been inspired to start my business in the first place. As soon as I came home from that first studio tour, I talked to her about designing a full line of Pittsburgh architecture cards (Erin grew up in Pittsburgh too), and the whole company sort of grew up around that line. I love the Pittsburgh cards because they inspire a sort of warm, fuzzy, nostalgic feeling in people - everyone I show them to has a story about one of the buildings, and I love hearing people share their memories about our city. That's what we tried to do with the Seattle cards as well, and we're planning to expand the line into several more cities over the next few years.
Q: Who/what inspires you?
A: Oh, there are so many things, I don't even know where to start! As far as inspiration for the letterpress work I do, I'm more inspired by color than anything else - I'm constantly ripping pages out of magazines and taking photos of colors around me to remind me of color palettes I want to use in my work. Pinterest has been a lifesaver for that - I started a pinboard to keep all of my color inspiration on, and I'm slowly adding things to it as I find them. When I go to print a new line of cards, I always look there first for inspiration.
In running my business and living my life, I'm actually more inspired by words and quotes than by visual things, so I've got an ongoing list of my favorite quotes from people who inspire me. Walt Disney, Jim Henson and Fred Rogers are my personal heroes, but this is my very favorite inspirational quote: "If you want to build a boat, do not instruct the men to saw wood, stitch the sails, prepare the tools and organize the work, but make them long for setting sail and travel to distant lands." ~ Antoine de Saint Exupery
Q: How did you get started on Etsy?
A: I actually set up a shop on Etsy several years ago to help my mom sell her knitted baby hats, so when I got Cardamom up and running, it was an easy step to set up a shop of my own to sell my cards. Most of my focus is on my wholesale business, but I love that Etsy gives me the chance to talk to the people who are actually buying my cards, not just the stores that are selling them!
Q: What is the most popular item in your shop?
A: The Pittsburgh and Seattle cards are all really popular in their respective cities, but I think Natalie's birds have the most universal appeal. The Sparrow is by far the most popular of the birds, and surprisingly, people are gobbling up (no pun intended!) the Turkey cards too.
Q: Has your work received any special attention?
A: The Pittsburgh cards were included in Pittsburgh Magazine's gift guide this past Christmas, which was very exciting. I've had the honor of being featured on several stationery blogs too - mostly in holiday card and gift roundups - and the fabulous Molly at Pushing Papers has been kind enough to feature my cards several times as well. She's got a great eye for stationery, so it's always flattering when she shows off my work!
Q: What is your favorite treasury you've been featured in?
A: There are so many great treasuries, it's hard to remember them all. I think my most recent favorite is this Hello treasury - I especially love that little goldfish!
Q: Where do you promote your shop?
A: I have a blog where I try to post updates on what I'm doing and new cards I'm working on - plus some other interesting tidbits, like features of the artists I'm working with and recipes for my favorite cardamom-spiced foods. I also have a facebook page, and I tweet a good bit as well.
Q: What are your future plans for your business/shop?
A: I'm working on expanding the lines I have right now - Erin is hard at work on drawings for a set of Chicago architecture cards, and I've got a few more of Natalie's bird illustrations that I'm printing on a new set of cards this week. I'm also talking to a few other artists about designing new lines of cards - one with vintage quilt block designs, and another with anime/comic-book-style drawings, possibly of dragons or dinosaurs (I love dinosaurs!).
Q: What is the best advice you've received regarding Etsy?
A: The absolute best advice is that just being on Etsy isn't enough. Anytime I list new things in my shop, I make sure to post about them on twitter and facebook, and I try to use my blog to send people towards the shop as well. You have to find ways outside of Etsy to promote your shop, or you'll get lost among the crowd - there's just too much great stuff!
Q: Just for fun, what is the last thing you bought yourself on Etsy?
A: I just bought this set of four prints from StrawberryLuna, a local Pittsburgh screen printer. She does amazing work, and I've been coveting these prints since I saw them at a craft show last spring - I'm so excited to finally have them hanging in my sunroom!
Sarah sent me a sample pack of her cards, isn't that sweet?! They came wrapped in my favorite...red and white twine! But the best part? The array of colors, the amazing textures of the fine papers, the rich character of the images...okay ALL of it is spectacular. I'm going to have a hard time using this stationery, I just want to frame it! I'd tell you which one is my favorite, if I could pick just one! I can honestly tell you, as a buyer you are going to be VERY happy with whichever items you choose.
On that note, Sarah has graciously offered to provide an exclusive coupon code to my readers during the giveaway! Run on over to
Cardamom Press and fill up your cart and you'll get 10% off your entire purchase using the code
MODERN.
To top it all off, you could win the set of 5 letterpress cards listed above! Here's the nitty gritty:
How to Enter the Giveaway:
1. Follow this blog
and leave a comment here saying you did.
2. "Heart" Cardamom Press on Etsy or an item in the shop
and leave a separate comment here saying you did.
3. Follow Cardamom Press on Twitter about the giveaway
and leave a separate comment here saying you did.
4. "Like" Cardamom Press on Facebook
and leave a separate comment here saying you did.
Fine Print:
Only 4 entries per household please
1 winner will be chosen August 26th at midnight PST
Winner will be chosen by random.org
Entries will be validated
Winner will be announced here
Winner will have 3 days to contact me,
after which a new winner will be chosen
Must be 18 years of age or older to enter
